Rockwool (Event Management)

Rockwool offers a range of stone wool insulation products for exterior, interior and roof applications.

• Two hybrid events (in-person and virtual audiences)
• One fully virtual event with all speakers located in a central studio or venue

Given the diverse geographical locations of the target audience, the client required seamless live streaming to accommodate virtual attendees alongside the in-person experience.

Canadian Webinar Solutions (CWS) was tasked with:

• Live Event Streaming: Delivering a high-quality live stream from the event venue to an online audience.
• Virtual Management: Overseeing all technical aspects of the virtual event broadcast, ensuring smooth participation for remote attendees.
• Event Coordination: Collaborating with venue teams, audiovisual (AV) providers, and the client’s public relations (PR) team to manage logistical and operational needs.

• Online platform: Through discussions with the client team, CWS recommended an appropriate webinar platform to use for the showcase to enable a smooth hybrid event.
• Hybrid Webinar Support: CWS team members were designated to support the event both in person at the venue, as well as online.
• Venue and Location Management:
  For the fully virtual event, CWS secured an ideal studio space to accommodate speakers and technical setups. For hybrid events, the team liaised with clients pre-selected event spaces to meet specific requirements, including stage setup, internet connectivity, and guest accommodations.
• AV Team Coordination:
  CWS worked with professional AV teams to ensure the proper setup and integration of audio, video, and streaming equipment. The team also aligned the AV requirements with the chosen platform to guarantee compatibility.
• Time and PR Management:
  CWS collaborated closely with the client’s PR team to structure a detailed event schedule, aligning timelines for rehearsals, live segments, and Q&A sessions. This meticulous coordination ensured that all stakeholders, both onsite and virtual, were aligned with the event’s flow.

• Hybrid Broadcast: The live event was simultaneously broadcast to an online virtual audience successfully, using the designated platform.
• Technical Assistance: The CWS team provided real-time technical support to online participants where required, while also communicating questions from the virtual audience to the live event team.

• The fully virtual event ran smoothly, thanks to meticulous location scouting and technical coordination.
• For hybrid events, CWS ensured seamless integration between in-person and virtual elements by collaborating with venues and AV providers.
• Effective time management and close collaboration with the PR team allowed the event to maintain a professional and engaging flow for all audiences.

By partnering with Canadian Webinar Solutions, Rockwool successfully executed a series of events that seamlessly combined in-person and virtual experiences. This approach enabled them to showcase their products to a diverse and geographically dispersed audience, significantly expanding their reach beyond what would have been possible with an in-person event alone. CWS’s expertise in venue management, AV coordination, live streaming, and virtual event support ensured a professional and engaging experience for all attendees.