Client Overview:
Rockwool offers a range of stone wool insulation products for exterior, interior and roof applications.
Challenges:
The client wanted to organize a showcase event to present information about their products to prospective clients and stakeholders. Due to the varied geographical location of their target audience, they also wanted to stream the event to a virtual audience.
Objectives:
Canadian Webinar Solutions (CWS) was tasked with:
- Live Event Streaming: Enabling the live streaming of a hybrid event from the venue to a virtual audience.
- Virtual Management: Managing all elements of the virtual event broadcast and providing technical support to online attendees.
Solution:
- Online platform: Through discussions with the client team, CWS recommended an appropriate webinar platform to use for the showcase to enable a smooth hybrid event.
- Hybrid Webinar Support: CWS team members were designated to support the event both in person at the venue, as well as online.
Outcome:
- Hybrid Broadcast: The live event was simultaneously broadcast to an online virtual audience successfully, using the designated platform.
- Technical Assistance: The CWS team provided real-time technical support to online participants where required, while also communicating questions from the virtual audience to the live event team.
Conclusion:
Through their partnership with Canadian Webinar Solutions, Rockwool was able to successfully present their product showcase to a virtual audience. Doing so enabled them to reach a larger target audience then they would have with just an in-person event.